LIFESTYLE TRENDS
VALUE BASED COMMUNICATION
more targeted communication gives more result in short and long term perspective
What it is?
Lifestyle
Changes driven products and services have a bigger impact on customer. When you use the right words and cleaver messages adapted to each type of customer, conversion and retention rate climb.
Value characters
We run a customer test to get the driver based clients segmentation. The types do not really change, but the share parts of each type inside of your target audience will determine major and targeted messages.
Targeted message & offer
Since we know what are convictions and interests of your main groups of clients, we can adapt not only the message, but also set different algorithms for ad campains.